About DeZoti

The Manifesto: A New Wave of Luxury

In a world saturated with fleeting trends and borrowed identities, DeZoti emerges as a testament to authenticity. We are not merely a swimwear and resortwear brand; we are a narrative woven from the threads of migration, the rhythm of the tropics, and the disciplined spirit of couture. DeZoti is born of an African soul, shaped by an American journey, and finds its home wherever there is water. We believe in Tropical Minimalism in Motion—a design philosophy that strips luxury back to its essentials: impeccable form, profound story, and a seamless connection to the world in motion.

Our canvas is the body, and our medium is fabric sculpted to honor its strength and sensuality. We reject the notion that tropical means temporary or that luxury is a language spoken by only one culture. DeZoti is the new dialect of global elegance—a conversation between heritage and modernity, where the vibrant energy of Africa and the Caribbean meets the clean lines of contemporary design.

This is not just fashion for the destination. This is fashion for the journey.

The DeZoti Genesis: An Immigrant Founder's Story

The story of DeZoti is inseparable from the journey of its founder, Enrico K. DeZoti, known in the fashion world by his pseudonym EK Dezoti. Born in Togo, West Africa, EK’s life has been a study in a relentless pursuit of a global vision. He immigrated to the United States at 18, navigating the complexities of a new culture and language to graduate from the Florida Institute of Technology and build a distinguished career in the digital world. His path was one of resilience, a narrative he would later show in the complexity and appeal of his designs.

The call of his creative spirit, rooted in his African heritage and cultivated through travels to over 30 countries (He has lived in 5 countries and visited over 38), demanded a new form of expression. The vision for DeZoti was crystallized not in a boardroom, but on the deck of a sailboat in the Caribbean, surrounded by friends wearing his initials, handcrafted designs. It was a moment of clarity: to create a brand that would bridge worlds.

From a 1942 Singer sewing machine in a Melbourne, Florida garage in 2017, the first DeZoti pieces came to life. This humble beginning, reminiscent of iconic American entrepreneurial tales, quickly gave way to greater ambitions. Recognizing the need to be at the epicenter of the swimwear industry, Eryck made the bold move to Miami in 2018, and later, in 2025, established a design studio in Puerto Rico, fully immersing the brand in the year-round rhythm of the tropics. This journey from a garage to a global design hub is the embodiment of the DeZoti ethos: audacious, adaptable, and relentlessly dedicated to a singular vision.

The DeZoti Difference: A New Paradigm in Tropical Luxury

DeZoti distinguishes itself by moving beyond the established codes of the luxury resortwear market. While the industry is projected to reach over $30 billion by 2032, much of it remains dominated by a singular, Euro-centric aesthetic. DeZoti offers a compelling and culturally rich alternative.

Feature	The DeZoti Approach
Cultural Narrative	Deeply rooted in an authentic African and first-generation immigrant story, offering genuine cross-cultural dialogue rather than superficial appropriation.
Design Philosophy	Tropical Minimalism in Motion: Architectural, sculptural silhouettes that prioritize form and movement, contrasting with the often-ephemeral nature of trend-based resortwear.
Versatility	Engineered for a swim-to-city lifestyle, our pieces are designed to transition seamlessly from the water to urban environments, reflecting the modern global citizen’s fluid life.
Craftsmanship	A commitment to longevity and quality, with fabrics and materials sourced through direct, on-the-ground trips to Africa and Asia, ensuring a tangible connection to the origin of our textiles.
Market Positioning	Carving a unique niche that merges the storytelling of an independent designer brand with the quality and ambition of a major luxury house.

Why DeZoti Matters Now More than Ever

In a post-2025 market, consumers are seeking more than just products; they are investing in stories, values, and brands that reflect a more inclusive and interconnected world. DeZoti matters because it responds to this demand with integrity and vision.

•It Redefines Representation: DeZoti offers a new, elevated language for tropical luxury, one that places African aesthetics and a global-immigrant perspective at the center of the conversation. True representation in fashion is not just about the faces in a campaign; it is about the authenticity of the aesthetic and the ethos of the brand itself.

•It Champions Authenticity: As a brand founded by a first-generation immigrant, DeZoti embodies a story of resilience, ambition, and cross-cultural success that resonates deeply in a world where 46% of Fortune 500 companies have immigrant founders. It is a brand built, not borrowed.

•It Offers Timelessness over Trends: In an era of disposable fashion, DeZoti’s focus on durable craftsmanship, timeless design, and emotional connection provides a meaningful alternative. We create heirlooms for a life in motion.

Who is DeZoti For?

DeZoti is designed for the Global Tropic Mindset. Our client is not defined by age or geography, but by a cosmopolitan spirit and a deep affinity for the water. They are:

•The Water Reveler: Those who chase the sun and live for the celebration. They travel to tropical destinations not just to relax, but to revel—to dance barefoot on beaches, to toast sunsets with friends, and to embrace life as an endless carnival. For them, the tropics are not an escape; they are a state of mind, a rhythm, and a way of being. DeZoti is their uniform for joy, designed to move from beach club to boat party, from poolside to dance floor, always ready for the next wave of good vibes.

and also

•The Modern Explorer: Creators, thinkers, and entrepreneurs who live and work between cultures. They seek meaning and substance, and their style reflects a curated, global perspective.

•The Connoisseur of Craft: Individuals who appreciate the story behind the product. They understand that true luxury lies in the quality of the materials, the precision of the cut, and the integrity of the design process.

•The Body-Confident Individual: DeZoti is for those who see the body as a form of art. Our designs are engineered to sculpt, support, and liberate, honoring every curve and line with confidence and grace.

The Future is Sunny, and Tropical....

DeZoti is more than swimwear. It is a statement of identity, a celebration of the journey, and a testament to the beauty of a world in constant motion. It is a brand that understands that for a growing global population, the resort is not a place you visit—it is the life you lead.

As we look to the future, we remain anchored in our story, committed to our craft, and inspired by the endless fluidity of the water. DeZoti is where the world meets the water, and the journey has just begun.